Design a logo and the foundations of the brand, it’s motion language, colors, type and lock ups for a new music tech startup Colossal. Colossal is the connecting point for beat makers and vocalists.

We explored three separate routes based on initial brand values and refined down to one final version.

The final motion route was inspired by a music wavelength and the bars in beat making.

Almost 30 different logo concepts were explored!

Branding
Concepting
Logo Design